Friday, December 02, 2005

Suggestion for the new Stormhoek Label and bottle design

Let's Get Started















The Stormhoek Label must initiate 3 Important Conversations















1. The Viral Freshness Matters Story
















2&3.WineBars and Everyone's Conversation:

Stormhoek must be more than the wine.

2.'''Winebar Conversation''': It must be medium for Bar Owners to communicate to their
customers. Bars already stocking Stormhoek can get a free mention in the label and
canpromote their offering later for a small price.

3.'''Everyone's Conversation''': Everyone must be able to connect to the Stormhoek label to
place their own crazy and personal messages.
















Stormhoek New Bottle Design

How about releasing a "Stormhoek Mobile Edition". If "Freshness matters" it shouldn't designed to stay on the shelf, right?. You need to have an iPod-smooth bottle at size to target pockets and backpacks(bags) that people will carry around.

Sorry for the bad image pulled out from a powerpoint

Stormhoek's New Bottle Design Idea